Insights
Notes from the studio.
What we have learned building software for South African businesses, written for the person who has to make the decision.
2026-07-22Growth & Brand
How to tell whether your marketing spend is working
Most reporting measures activity rather than outcome. Here is what to ask for, and what a straight answer looks like.
2026-07-22Mobile: iOS & Android
Native or cross-platform: choosing how to build your mobile app
The choice is usually made on the wrong grounds. Here is what actually decides it, and what it means for your budget and your roadmap.
2026-07-22Security & Pentesting
What a penetration test actually tells you
A scan and a penetration test are not the same purchase, and the difference decides whether you get a PDF or something you can act on.
2026-07-22Web & Platform Engineering
What actually drives the cost of a custom web platform
Two quotes for the same brief can differ by a factor of five. Here is what sits behind the number, and how to tell a real estimate from a guess.
2026-07-22AI Systems
Where AI actually pays for itself in a business
Most AI projects fail on the same three things, none of them technical. Here is how to pick a first use case that survives contact with your business.
2026-07-22Commerce
Why online stores lose sales at the checkout
The traffic is fine. The product is fine. The money leaks in the last four screens. Here is where it goes and what to fix first.
2026-05-15
A new Flick Media, and what AI-native actually means
We have rebuilt the studio around how work happens now. Here is what changed and why.